Specialist Accounting for Retail and E-Commerce
Advice That Clicks
Retail & E-Commerce Business Experts
Our retail and e-commerce specialists understand the unique and complex challenges you face and will stand beside you in business as a strategic partner.
Meet Michael Parker, E-Commerce and Retail Business Specialist
Michael and his wife Hannah own a successful retail and e-commerce business, Palm Boutique. After acquiring the business in 2022, Michael developed a digital growth plan, revamping the website, enhancing SEO and CRO, activating Google and Meta advertising strategies, and implementing best in class marketing tools such as Klayvio. This experience gives Michael a unique understanding of the key success metrics and growth levers of a retail and e-commerce business.
Michael can help with a range of tailored solutions including business planning, coaching, system optimisation, marketing strategy, mergers and acquisitions, exit planning, financial forecasting and more.
Leveraging Technology
Our tech stack for retail and e-commerce businesses includes best in class products
Our Services
Our clients sell great products — we help them build great businesses. Here's how we support retail and e-commerce businesses to thrive and reach their goals faster.
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Stay compliant with IRD while minimising your tax burden. We handle:
GST, PAYE, FBT and income tax filing
Stocktakes and inventory valuations
Import GST reviews
End-of-year financial statements
Tailored provisional tax planning to ensure you're paying the right amount at the right time
Why it matters: xpert accounting advice reduces tax stress and increases clarity around your financial position.
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We handle your administration so you can focus on sales. Whether you're looking for payroll support or a full-service bookkeeping solution, our experts specialise in retail and e-commerce businesses.
Why it matters: Free up your time to grow your business and serve your customers.
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We help you implement and optimise market-leading systems such as Xero, Shopify, Vend, Kalyvio, and more.
Why it Matters: In retail and e-commerce, your data is the currency of growth. Effective use of the right systems unlocks powerful insights, helping you capture greater market share, increase sales conversions, and streamline your operations.
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Tailored Forecasts: Develop budgets and forecasts that reflect your retail sales cycles and seasonal cash-flow variations.
Scenario Analysis: Model “what‑if” scenarios to anticipate and prepare for changes in consumer demand or supply chain disruptions
Why it matters: As the saying goes, “cash is king”—and nowhere is this truer than in retail and e-commerce, where effective budgeting can make the difference between thriving and just surviving.
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Turn ambitious targets into reality—and make sure you follow through.
Proven goal-setting frameworks
Regular accountability check-ins to maintain momentum
Consistent review of your key metrics
Practical guidance to achieve your strategic objectives
Why it matters: Accountability and clear direction increase sales performance, profitability, and reduce stress.
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Beyond financial statements—we offer strategic insight to guide your business growth:
SaaS-specific KPI dashboards and benchmarking
Strategic growth planning, including customer acquisition and retention
Capital raising and investor readiness
Scenario modelling for major tech investments
Board-level insights and reporting
Why it matters: Strategic advice provides clarity to leverage opportunities and accelerate growth.
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Go Accounting Director Michael Parker brings extensive first-hand experience to guide you. Having successfully acquired, developed, and grown a retail and e-commerce business alongside his wife, Michael deeply understands the true value of these businesses and the key risks to navigate during due diligence.
Why it matters: Buying a business is a big decision, with significant opportunities, but also substantial risks. It’s important to have an experienced and knowledgeable advisor on your team who can provide expert insights so you can make a confident, informed decision.
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As your e-commerce business expands into international markets, we can help you navigate an increasingly complex international tax landscape, connecting you with advisors in other countries and setting up systems to help automate compliance.
Why it matters: Simplifying global compliance reduces risk and administrative burden, allowing your business to scale internationally with confidence.
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We help you develop a marketing strategy to attract, engage, and convert your ideal customers, and connect you with the best people to bring this plan to life. We can also provide ongoing support with:
Marketing ROI measurement
Data analytics
Budgeting
Marketing systems integration and automation
Why it matters: A clear and effective marketing strategy drives consistent growth, maximises your ROI, and helps your business stand out from the competition.
Client Testimonial
Brendon and Rochelle Mathews
Directors
The Bike Station Nelson
“These guys are outstanding! We've dealt with a few different accountancy firms over the time we've owned businesses and the team and Go Accounting have smashed all expectations. Michael has gone out of his way to understand our business from the ground up, which at times has been a challenge! Their advice and planning has been instrumental in the success we are seeing today. If you're looking for a team of experts that will become an integral part of your business and not just keep your books tidy you won't be disappointed. They're the best of the best.”