Alaina is a CPA-qualified accountant with over 20 years of experience in public practice, based in Nelson. She spent 18 years at RWCA, followed by four years at Beany, before joining Go Accounting. Throughout her career she has worked alongside a wide range of businesses, building a deep understanding of the challenges business owners face.

Alaina is passionate about simplifying things for her clients. She loves taking the time to walk clients through their reports, explaining what the numbers really mean and helping them understand how their business is performing. For Alaina, the most rewarding part of the job is seeing clients feel confident and in control of their finances.

Outside of work, Alaina enjoys spending time with her husband and their two daughters. On the weekends you’ll find the family taking their labradors to the beach, or planning their next holiday getaway.

“Accounting doesn’t need to be complicated. I love breaking things down so my clients truly understand their business, because when you understand your numbers, you can make better decisions and plan with confidence.”

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